The anatomy of Fraud: Banda Homes reinvents through Sahara Projects Ltd and Crayven Estates Ltd
To the untrained eye, the digital marketing campaigns from Sahara Projects Ltd present an idyllic promise of modern African living. Glossy walk-through videos showcase sprawling standalone bungalows, double-ensuite parking, and meticulously paved driveways nestled in rapidly growing satellite towns along the Thika Superhighway. They target the aspirations of the emerging middle class and Kenyan diaspora…